Snack'd Mobile Snack Ordering App
Client: personal project for my Google UX Design Certificate
Deliverable: mobile app
Role: UX designer
Snack’d is a mobile app concept designed to enhance the moviegoing experience by increasing convenience and saving time by allowing moviegoers to skip the line.
The goal of this project was to determine whether mobile snack ordering actually saves users time, creates a more enjoyable experience, and helps moviegoers confidently choose between pickup and seat delivery.
The Problem
Concession lines at movie theaters are often crowded and slow, creating unnecessary stress and inconvenience. The challenge was to design a snack ordering flow that saves time while still making users feel confident in their order.
Intended Audience
This app was designed for moviegoers who value convenience and want their movie night to feel smooth from start to finish. The two personas below guided decisions around the app priorities and delivery options.
Designing the Flow
I began by mapping out the user journey and exploring how users would decide between pickup and seat delivery. I made several iterations of each screen before consolidating the strongest ideas into one frame.
Paper wireframe sketches of the homepage
Usability Testing
I conducted two rounds of remote, unmoderated usability testing with moviegoers who attend theaters a few times a year.
The first study focused on overall flow and basic task completion using low fidelity wireframes.
The second study tested a high fidelity prototype with a focus on seat delivery and order confirmation and confidence.
Testing revealed that users wanted clearer order details, fewer steps when adding items to their cart, and more reassurance during checkout. These findings informed layout, interaction, and copy changes across the app.
Order confirmation page
Final Solution
The final design is a streamlined mobile experience that allows users to order snacks in just a few steps while feeling confident about what they ordered and how it will be delivered. Clear delivery options, simplified add to cart interactions, and detailed order confirmation work together to create a calmer moviegoing experience.
home → candy menu → shopping cart → checkout → confirmation
Interactive Prototype
Below is the interactive Figma prototype demonstrating the final snack ordering flow, including pickup and seat delivery options.
What I Learned
This project reinforced that speed alone does not define a good experience. Confidence, clarity, and reassurance play a critical role in whether users trust a product. Thoughtful hierarchy, clear language, and the right amount of information can dramatically impact confidence in an experience.